Word: costlier
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Dates: during 1950-1959
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...chance finally came when Churchill was elected S.-P.'s do-or-die president in 1956. Out rolled his austere, cheap ($1,795) Scotsman. That car missed, but it taught Churchill that U.S. buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after...
...apartments in Palatine, Ill. His formula for success is to build houses fast and in quantity, offer people something they could not duplicate for the price ($8,490 to $29.000), and, most of all. "build up to their dreams" by offering luxuries and interiors usually found in costlier houses...
...supports at 90% of parity with a 25% cut in acreage allotments, or 2) 50% of parity with no acreage controls. From the House it goes to a joint conference committee which will have the task of working out a compromise between the House bill and an even costlier Senate bill. If President Eisenhower vetoes the conference version, the choice before wheat farmers will remain as it is under present law: 75% of parity with acreage allotments unchanged, or 50% with no acreage controls. And bad as that is, it is certainly better than anything the 86th Congress seems capable...
...every whim and bankroll. Spread over seven acres on four floors were 430 boats, from a 6 ft. 10 in. dinghy to the big craft of the show, Richardson's ten-bunk motor yacht, 46 ft. long and $46,000 high. For the carnage trade there were still costlier craft, including Matthews' 42-ft., double-cabin cruiser at $53,000, and Wheeler's 43-ft., flying-bridge sedan at $55,000. But, more than ever, boat builders emphasized economy to lure more middle-income families, made wider use of low-cost, low-upkeep plastics and fiber glass...
...Rambler is not luck but the result of a ten-year-old program. After World War II, the late George Mason, then company president, concluded from market surveys that the U.S. was ready to return to "basic transportation" and a smaller, compact car. While other U.S. cars became costlier and heavier, Mason and his successor, Romney, introduced the first Rambler in 1950, drove it into the field, where the only competition was foreign. To cut costs, Romney consolidated field organization, factories and production, kept model changes at a minimum. He pushed Rambler's break-even point down...