Word: costlier
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Dates: during 1970-1979
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Except for the space program, there is hardly a costlier quest in all of science than exploration of the inner universe of the atom. To peer more deeply into that hidden world-in which more than 100 strange subnuclear particles have already been discovered -scientists have been forced to build ever more powerful atom smashers. Trouble is, the cost of such monsters is now so high-$250 million, for example, for the 500-billion-electron-volt (BeV) accelerator now nearing completion at Batavia, Ill.-that high-energy physicists are anxiously looking for alternate ways of getting a bigger bang...
...foreign oil becomes costlier, U.S. oil companies will step up their search for domestic sources. Already they are moving their derricks farther and farther offshore to tap deposits under the ocean floor. One of the hottest exploration areas stretches along the Atlantic Coast from Maine to North Carolina, ranging from 50 miles to 300 miles offshore. Oilmen estimate that that area of the continental shelf may hold between 122 billion and 169 billion bbl. in potential petroleum resources-roughly 25 to 30 times as much as the U.S. consumes yearly. But a classic battle is shaping up between oilmen...
...raising either the price of gold or the price of the international Special Drawing Rights. There would be little or no change in the French franc or British pound, but because the dollar would be devalued, French and British goods would tend to be 5% to 7% costlier than U.S. exports...
...Japanese yen would be revalued upward by about 12½%, and the German mark by roughly 7%. Counting in the dollar devaluation, that would make Japanese goods at least 17½% more expensive and German products 12% costlier than American items. Meanwhile, all currencies would have "wider bands," meaning that they could shift up or down by an additional 3% or so from their official parities, depending on supply and demand...
...years many shoppers turned up their noses at "private label" goods, those moderately priced and stingily promoted items that carry the store's own brand name instead of the manufacturer's. Cautious consumers, unsure of their judgment, usually sought out the costlier, more lavishly advertised "national or brand name" products. Now these buying patterns are shifting. The popularity of private-label goods-food, clothes, whisky, appliances, household furnishings-is rising. The change is creating a big, rich and occasionally wacky sales trend in U.S. marketing...