Word: costlier
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Goodyear, the biggest wheel in the business, swung over to safer, more durable and costlier "bias belted" tires. The company's $20 million advertising campaign, featuring sporty cars and racy women, created a runaway demand for its belted models. In 1968 more than 93% of new cars came with the old bias-ply tires; but 85% of the 1970 models were equipped with the new belted ones...
...year by using less expensive paper and fewer colors for tickets, timetables and entertainment programs. The little red slip-socks, which once were parceled out on all Red Carpet flights, are now limited to overnight trips. Passengers' skis are stored in polyethylene bags instead of bulkier and costlier corrugated cardboard boxes. Napkins are no longer rolled inside a ring but, to save labor costs, are packed together with silverware in sealed plastic bags. Disposable paper has replaced linen for the headrest covers...
...size (six square miles) and its employment base, is undeterminable. Psychological factors, such as crowding and loss of neighborhood are even less predictable. What housing is built should and can be planned for people, not "tenants." For example, three-story buildings with access to the ground are costlier but possible...
...effort to thwart conventional criminals does little to protect banks against the far costlier flimflams of employees. Embezzlement by bank workers cost more than $17 million in 1969, almost twice the losses from robbers and burglars...
Partly because of the shift in attitudes and partly because of inflation, insurance for auto, fire, and especially burglary, is becoming much costlier and, in many areas, hard to buy at any price. Burglary insurance is no longer generally available in the larger cities of at least a dozen states-California, New York, Pennsylvania, Illinois, Ohio, Michigan, New Jersey, Massachusetts, Missouri, Maryland, Connecticut and Delaware-plus Washington...