Word: costlier
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...Jack Kennedy's New Frontier grows costlier, the traditional Republican argument that Democrats are reckless spenders is already beginning to be heard again. No one is more sensitive to the charge than the President himself, who slipped a surprising pledge into his recent speech on the Berlin crisis: he will submit a balanced budget for the fiscal year beginning next July. Kennedy smudged this pleasant pecuniary painting somewhat by conceding that it might take a tax increase to balance the books...
...conflict-of-interest scandals (TIME. July 11 et seq.). Once-mighty Plymouth has skidded from 4.9% to 3.3% of the market, and the European-styled Valiant has not made up the difference, rising only from 2%_ to 2.1% despite a $100 price cut. Valiant's new and costlier twin, the compact Dodge Lancer, got only a discouraging 1.2% of the market, and the middle-priced Dodge Dart, newly styled with a bomb-shaped tail end, dropped from 5.3% to 3%. The middle-rung Chrysler is a bright spot: it reduced minimum prices, lifted its market from...
...prospect of winning the battle loomed the specter of losing a costlier war. If the Southerners were sufficiently aroused, they could very well cut the Kennedy legislative program to ribbons from their vantage point of committee chairmanships, leaving Sam Rayburn leading a truncated, unworkable party. With that possibility in mind, Arkansas' Wilbur Mills deliberately delayed calling a meeting of the Committee on Committees, and coolheaded Democrats sought to bring Rayburn and Smith together again to work out some sort of face-saving compromise. "Here are two old men, mad at each other and too proud to pick...
...chance finally came when Churchill was elected S.-P.'s do-or-die president in 1956. Out rolled his austere, cheap ($1,795) Scotsman. That car missed, but it taught Churchill that U.S. buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after...
...apartments in Palatine, Ill. His formula for success is to build houses fast and in quantity, offer people something they could not duplicate for the price ($8,490 to $29.000), and, most of all. "build up to their dreams" by offering luxuries and interiors usually found in costlier houses...