Word: costlier
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...moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99? value menu, backed up by an offbeat, Candid Camera-esque ad campaign that shows bemused...
...attempts to run the border are growing costlier and more dangerous. Since Sept. 11, the demand for smugglers who guide workers through remote crossings has risen, doubling the average fee to $2,000. Tougher enforcement in border cities has pushed migrants to cross through the desert, where some die of dehydration. Francisco Perez has made four solo attempts. Now, he says, "my family will hire someone"--meaning a smuggler to guide him through the desert. Sept. 11 has made it both tougher to cross into the U.S. and ever more urgent...
...restrictions that helped hold insurance prices down. What's more, growing numbers of businesses and consumers are abandoning HMOs. In California, the state that pioneered managed care, the percentage of people enrolled in HMOs has fallen below 50% for the first time in eight years. Most are moving toward costlier plans with higher premiums and more out-of-pocket expenses...
...restrictions that helped hold insurance prices down. What's more, growing numbers of businesses and consumers are abandoning HMOs. In California, the state that pioneered managed care, the percentage of people enrolled in HMOs has fallen below 50% for the first time in eight years. Most are moving toward costlier plans with higher premiums and more out-of-pocket expenses...
...expertise that isn't easily replaced. And new, tougher security measures for cargo at airports, shipping ports and border crossings could disrupt the just-in-time supply chain that has been one of the key accelerators of growth during the past decade. Companies could be forced to carry higher, costlier levels of inventory. With critical parts delayed at the U.S.-Canada border, Ford, General Motors, DaimlerChrysler and Toyota have had to idle assembly lines and reduce production. And some florists have had trouble getting their regular supplies from South America. "The biggest economic cost of being victims of terrorism...