Word: costliest
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...Ultra Violet campaign is the costliest that Revlon has ever launched, may swell the company's 1946 advertising bil to over $3 million. What Revlon expects in return, like all other figures in the industry, is a closely guarded secret. But largely on the sale of dollar lipsticks and 60? nail polishes which cost the makers about 10? to manufacture, Revlon this year will gross "well into the eight-figure bracket...
...peace negotiations took on the color of desperation. Yet the last-minute dickering continued-for the alternative might well prove to be the biggest, longest and costliest strike, or series of strikes, the U.S. had ever seen...
Errors in Strategy. Allied air strategists made mistakes, according to the D'Olier board. One was the attempt to penetrate the depths of Germany with unescorted bombers, the costliest example of which was the Oct. 14, 1943 raid on the Schweinfurt ballbearing plants. General Henry Arnold claimed at the time that the results were worth the cost (60 heavy bombers destroyed, many damaged beyond repair), but the survey found "no evidence that the attacks on the ballbearing industry had any measurable effect on essential war production...
...Navy last week totted up its losses off Okinawa: 4,907 men killed or missing, 4,824 wounded-nearly 20% of its total casualties in all oceans for the entire war. Okinawa was also the war's costliest operation for ships, according to the Navy's own figures: 33 ships sunk, more than 50 damaged...
When he left Washington scores of other businessmen-in-government thought it was time to leave too. Even sage old Bernie Baruch, who had warned in February that "the bloodiest, costliest fighting in Europe still lies ahead," now wrote Home-Front Czar Jimmy Byrnes : "Hurry, hurry, hurry, not only in winning the war, but in being ready for the peace." Byrnes's answer was less a plan than a promise. In effect, Jimmy Byrnes promised that virtually all of the shackles would be dropped from business when Germany quit on V-E day. The momentum of war production...