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Word: costo (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...sold caps with more than 25,000 different inscriptions; production rose from 240,000 caps in 1932 to more than 42 million in 1955. Caps with Arabic lettering went to a milk company in Beirut, Lebanon. Caps with "Pida Pepsi'' and "Quaker Oats, Mucha Nutricion a Poco Costo" went to Mexico. Caps went to fruit peddlers in Vicenza, Italy, to soft-drink vendors in Caracas, Venezuela, to pickle packers in Pittsburgh...

Author: /time Magazine | Title: PROMOTION: Caps on the Side | 9/3/1956 | See Source »

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