Word: costs
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Dates: during 1920-1929
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Selling price depends on production cost plus sales cost. Competition does not permit the raising of the selling prices. Ergo either production cost or sales cost must be reduced...
...nightmare at this time last year to the millions who live in its lower basin, the Mississippi River is a nightmare to President Coolidge now. Last week, alarmed by reports that the Flood Control bill, which the Senate shoved through last fortnight, might cost the U. S. a billion or $1,500,000,000, the President sent for Chairman Martin B. Madden of the House Appropriations Committee, his Flood Control spokesman. Mr. Madden was sick abed but up he got and to the White House he went. When Mr. Madden emerged from the conference he said the President...
Even pinch-dollar voyagers who count the cost of a first class passage must admit that last week the S. S. Majestic gave surplus value for her $265 minimum first class fare. The bonus was in the form of a spry though greying couple who appeared on the passenger list as "Mr. and Mrs, John Robinson." On the third night out John Robinson mounted the Majesties concert platform and cried genially: "Look here, you people, I am Henry Ford and I will show you how to amuse yourselves in the proper way. What about old-fashioned dances...
...seeds within sight of glaciers 200 feet thick, had faced down an elephant in a bamboo jungle, had brought back with them samples of 75% of all the forage grasses of the region. Their hope is to lengthen the season of green pastures throughout the land, thereby reducing the cost of livestock...
Stimulation of customers' constant cravings for products, by increased advertising and selling effort, is the way to keep mass production humming. Ergo more selling effort, more advertising, more style changes-more sales cost...