Word: costs
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Dates: during 1930-1939
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...country last year, is by no means equipped to supply such a quantity. Last week the Empire Training Planners waited only the embargo-lifting vote by Congress to place $100,000,000 worth of orders in the U. S., for 600 light trainers, 900 fighters and bombers. Of this cost, Britain will pay half, Canada onequarter, Australia and New Zealand one-eighth each...
...oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives...
Obstacles. First job of any new network is leasing point-to-point A. T. & T. circuits, which cost basically $8 a mile for a month of 16-hour radio days. A. T. & T. seldom has an oversupply of coast-to-coast circuits. Network men on the outside withheld judgment on TBS's prospects until they could find out: 1) whether TBS could get wire lines; 2) whether the business it had lined up would warrant an annual outlay of $800,000 to $1,000,000 for lines; 3) whether it could keep enough important stations in line to survive...
...Kirk hopes that the test will soon be adopted by the health departments of 19 States which are bound by law to test all applicants for marriage licenses. Much cheaper than a Wassermann test (which takes a day), although requiring just as skilled attention, a Laughlen test should cost State health departments no more than 4?. It may also be useful in making quick tests of the health of prospective blood donors when emergency transfusions are necessary-as they may be if World War II should develop into The Next...
...West Coast market (where the asking price is generally the sales price), no proposal could be more harebrained. They object that such plants would duplicate existing facilities, that no large deposits of coking coal or iron ore exist on the West Coast to make such an industry logical. The cost of hauling raw materials would, they insist, make West Coast steel more expensive than East Coast steel plus delivery charges...