Word: costs
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Dates: during 1930-1939
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...cheaper than gasoline and its principle of igniting fuel by heat developed through compression is more efficient than using a spark, the strength required to withstand high internal pressures has made Diesels expensive as well as heavy. Engineers have long tried to make fuel savings offset weight, size and cost, but noticeable success was achieved only in Germany, where Diesels light enough to power the Hindenburg were developed. Last week, however, famed Engineer Charles F. ("Boss") Kettering, who has long experimented with Diesels on his yacht, revealed that he too has found success. In Detroit, General Motors Corp., of which...
...predicts that its Diesels will operate at half the cost of gasoline engines and with greater simplicity. Impatient prophets who interpret this as a sign that automobiles with Diesel engines are close at hand will have to burn while General Motors fiddles, according to Boss Kettering. Said he, opening the new plant: "You would not buy a Stradivarius violin and give it to a man to play in Carnegie Hall the same night. We have got a good fiddle, we know that, but we have got to do a lot of practicing...
...chains. California cling peach growers found themselves with a carry over from 1935 of 6,469,000 cases of canned peaches, 72% more than the previous year. With a big 1936 crop impending, it appeared that peach prices might drop to $15 per ton, substantially less than the cost of production. Growers appealed to the chains. Ted Braun and National Association of Food Chains' Vice President John A. Logan made careful but speedy preparations, and 34,000 chain stores staged a four-week peach ballyhoo. Sales jumped 171% over the same period for the year before, the carry over...
...beef campaign was the stiffest crisis the stores had to meet. They did the job by placing advertisements in 8,000 newspapers in every State at a cost of $2,000,000. There were also 33,000,000 handbills, window displays, free recipes, radio programs, much oral promotion by salesmen. Cattlemen bore none of the expense and there was no price fixing...
...husband, who appeared disappointingly weak, was having difficulty keeping her fur cost, which he carried, off the ground. Further, he displayed what appeared to be an unhealthy interest in the library's collection of ballet works. Mrs.Gregory took a more practical view of things and requested a list of all the books on Sarawak that the library had. Later in the day attendants sent the list to her suite at the Copley...