Word: costs
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Dates: during 1930-1939
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...Baltic. As long as 20 years ago German General Staff officers had perfected a fine set of plans for invading Russia with a thrust through Estonia to seize Leningrad. The Führer may or may not have realized before what his chumming up with the Bolsheviks might cost him in the Baltic sphere, as well as in the Balkans, but he saw every reason to inject trusted Nazi negotiators into the Moscow picture before the Estonian delegation arrived. Up and away from Berlin streaked three powerful German transport planes carrying Foreign Minister Joachim von Ribbentrop and an entourage...
...Such misrepresentation becomes far more difficult to maintain if the attack is met by defense. This tends to weaken the will of the enemy people. . . . This state of mind, and loss of spirit, will develop all the sooner if the offensive cam paign produces no results comparable to its cost. There is nothing more demoralizing to troops than to see the corpses of their comrades piled up in front of an unbroken defense...
When chubby, 30-year-old Henderson first got together with lantern-jawed Writer Palmer, they planned a short, 100-page pamphlet. But, they explain, "Our civic pride got the best of us. ... So in stead of writing a little, book in a month, our civic pride cost us 15 months." Says Author Henderson privately: "We wrote it in every bar in town except the new ones which have just sprung...
Pally, hands-&-knees Uncle Don has a club in which not only Sistie & Buzzie Dall but Shirley Temple are members, and full membership is earned by sending in for tokens of every product Uncle Don plugs. One season he plugged 14, and full-fledged members eventually cost their parents a pretty penny. But parents tolerate him because he inveighs against such social errors as nail biting, gulping, temper, socking, preaches a series of corrective little stories involving two hypothetical and unruly tikes named Willapuss-Wallapuss and Suzan-Beduzin. Somehow all this is as beguiling to children as bubblegum...
...production rate of 40 to 60% of nominal capacity, output can easily be sped up or slowed down. But to speed up much beyond 60% of capacity, time and money must be spent sweeping spider webs out of high-cost idle factories, oil and repairs have to be lavished on obsolete machinery. At such times as the present, orders can be delivered no faster than the economic assembly line is able to move through U. S. industry's many tight spots and bottlenecks...