Word: costs
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Dates: during 1930-1939
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...saying. "We cannot retreat now. Our backs are against the wall. It is not a question of knowing if I am right or wrong in posing so brutally the Danzig question. What is done is done, and we must accept the consequences. We must have our way, whatever the cost, in the few weeks which still separate us from the autumn months...
...Representing that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...
Notre Dame de Sacre Coeur was designed in simple, flowing lines by Georges Serraz of Paris, a grey little man who is considered France's finest religious artist. Cost of his colossus was 1,000,000 francs, raised during the past two years by the energetic cure of Le Mas-Rillier. Holding the child high in her arms and gazing down, the Virgin of Le Mas-Rillier will face south over 100 miles of the French Alps. Her weight: 440 tons. Her height with foundation: 174 feet...
...without frills except for a curving pool and sculpture court beside the main entrance. Its site will be a two-block plot of ground on the Mall directly-and dramatically-opposite Jack Pope's National Gallery, now in construction-a $9,000,000 pantheon with marble wings. Cost of the functional Smithsonian Gallery of Art (which Congress has not yet appropriated...
...Steel prices wobbled as all companies cut sheet prices $8 per ton to the low reached in the brief price war two months ago. Steel estimated that the price cuts would cost the industry somewhere between $13,200,000 and $50,000,000, reported that one typical producer (on 50% operation) was losing $12.50 on every ton of sheets he turned out to sell...