Word: costs
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Dates: during 1930-1939
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...writing it a few weeks ago, thought there was yet time for London to start on a two-year program of digging 1,000 miles of brick-lined tunnels at a depth of 60 feet in which the entire metropolitan population of 8,000,000 could be sheltered. Estimated cost: $2,000,000,000. The professor, while noting that many Britons have told him they would rather die than live thus under conditions which would make them part-time moles, resolutely insisted that Spain has proved the fallacy of attempting to "evacuate and diffuse" the populations of great cities...
...position to say whether this marks the end of the Harvard Forest or whether it can go on," he said. Years of experiments in conservation and efficient timber operation were wiped out at a stroke, and even if there is enough standing to warrant starting again, the cost of clearing the Forest would be around a prohibitive...
...series of full-page ads, starting in November, in the Druggist's big sister, Hearst's International Cosmopolitan (circulation: 1,850,000), with an added plug for important Druggist customers like Absorbine, Jr. Fletcher's Castoria, Seiberling's Dry-wear Latex Baby Pants. Only cost to them will be $10 worth of products a month as prizes in a window-display contest. Text is being prepared free by eight leading advertising agencies. "Cooper-ating" editorials will be released each month in 20 Hearst daily newspapers (combined circulation...
...Mutual Broadcasting System. Network radio had had several unsuccessful efforts to build a fourth national chain to compete with NBC's Red and Blue, CBS, when in 1934 an advertiser who wanted to reach New York and Chicago listeners, but did not want to pay the cost of network broadcasting, approached stations WOR (Newark) and WGN (Chicago) to make a deal. The sponsor wanted to put on a show to be aired over the two stations. The show originated in Newark and he proposed to pay each station its standard time rate, but asked the stations...
...Tennessee Electric Power Co., threatened to build its own plant unless he agreed. Last week, in a long letter to the board, Mr. Willkie deftly left the matter hanging, wound up with a pious hope: that the New Deal's "free gift of 45% of the cost of Chattanooga's proposed power system will not be used to force us to take a greatly discounted price for property for which we are trustees...