Word: costs
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Dates: during 1940-1949
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...appropriate time for advocating a fresh understanding of advertising's role in the U.S. economy. The advertisements in this series, which have been prepared by the Benton & Bowles agency, present six typical ways in which advertising helped to "create the demand that boosts the production that lowers the cost." Many other examples might have been used; many other facts might have been cited...
Back in Hollywood, Elizabeth has refused to let a little thing like a continent come between them. She writes Bill every day and has little long-distance chats with him almost as often. Cost of one recent call: $145. At first they vowed to have no other dates, but Elizabeth felt like such a wallflower at one of Cobina Wright's parties she had that rule made a little more flexible...
...white ceilings, newly varnished floors, took in the fluorescent fixtures, sleekly comfortable seats and desks. Comparing them with the kerosene-lit, bench-lined rooms still familiar in Arkansas' rural areas, they asked: "Why can't we have this all the time?" and "How much does it cost...
...railroads did not know how to buck the trend, as long as labor costs kept rising and income dropping. Since 1939, railroad freight rates had been increased 57%. All told, the railroads will collect an estimated $3 billion more a year for freight hauling than under the 1939 rates. Meanwhile wages have been boosted 86% -and next month's reduction of the work week from 48 to 40 hours will cost another $380 million a year...
...Cost-conscious ("I put a price tag on everything I do") and confident, he thinks that he can lick Curtiss-Wright's problems. Says he: "In a couple of years, my record will speak for itself...