Word: costs
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Dates: during 1970-1979
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...major school of Christmas gift giving holds that it is not the thought that counts, it's the cost of a gift multiplied by its value on the Total Uselessness Continuum (TUC) which determines its success as a crowd pleaser. For example, if your giftee does not own any sort of boat and lives in Central lowa, you can given him or her a brass ship's wheel which costs about $550 in the Quincy market. On a Total Uselessness scale from 1 (relatively useful), to 10 (no earthly reason why anyone would need this object), a ship's wheel...
...bomber costs too much and isn't worth much," Warnke said, adding that large nuclear-powered aircraft-carriers are also not "cost-effective...
Warnke has been criticized by many senators, including Sen. Robert W. Packwood (R-Ore.) at the Kennedy School yesterday, for his eagerness to secure a SALT II agreement even at the cost of sacrificing U.S. military security...
Frank J. Weissbecker, director of Food Services, released figures indicating that if students had chosen a 14-meal plan this year, they would have saved $133 in board charges. The cost differences reflect only savings in food consumption
Last month a 15 day strike cost the national treasury more than $1 billion in lost revenue...