Word: costs
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Dates: during 1970-1979
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...comes Super Bowl XI, eleven in the Vulgate, and the distinctions between sports and show business approach invisibility. The networks underwrite both on the same artistic basis. How do they draw? What is the cost per 1,000 to the advertisers? Athletes and actors are interchangeable on commercials. O.J. Simpson earns $1 million for telling us what car to rent; Rex Harrison earns $ 1 million for telling us what car to buy. Our old preoccupation with what Clark Gable was paid at Metro has been replaced by speculation on Francis Tarkenton's net worth. Most significant, where the athlete...
...roast can set it off. Easy to install, the bowl-shaped sensors can be simply plugged into house current. Even better, some are powered by batteries; these generally last a year and chirp insistently when they are running down. Smoke sleuths can be used in conjunction with heat detectors (cost: $100 plus for a complete system). Heat detectors are slower to sound a smoke alarm and are used mainly in closed areas such as basements and garages, where a quick heat buildup is likely. Says Fire Marshall Rex Jordon of Olympia, Wash.: "Heat 36 detectors are fine if you want...
...High Costs. Then came the October War of 1973, when Israel lost about 100 jets and 800 tanks. Arms purchases abroad since then have totaled $6 billion, swelling the balance of trade deficit in 1975 to more than $4 billion. The outlandish cost of armaments-$25 million for an F-15 today, v. $4 million for a Phantom jet in 1970-along with the rising prices of other imports, pushed the inflation rate into the stratosphere...
University costs should rise about six per cent over the next year and undergraduate tuition cost increases "will be somewhere in the same neighborhood," George Putnam Jr. '49, University treasurer, said yesterday...
Other universities also expect the cost of undergraduate education to rise. Brown University recently announced it expects tuition, room, and board for 1977-78 to total $6800. This represents a nine per cent increase over last year's bill...