Word: costs
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Dates: during 1970-1979
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Refineries pay about $15.80 per bbl. or 38? per gal. for the Saudi crude. But they actually get a big refund from the complex U.S. Government entitlements scheme. This reduces the refineries' real cost...
Because gasoline costs more to refine, and the companies spend more to advertise and deliver it right to the pump, they sell it for 54.4? per gal., a markup of 20.4?. Unlike heating oil, gasoline is heavily taxed; federal, state and local taxes add 13.2? per gal. The service station tacks on an average 9.7? per gal., to bring the cost up to the national average...
Just about all the elements seem to be in place for a further growth of cable TV dwarfing anything yet seen. Technology is improving: the cost of an earth station to receive satellite signals is down from $100,000 in 1975 to as little as $12,000 today. Programming is becoming more diverse and imaginative. Indeed, the stage is set for a classic scrap for top industry positions, as befits a business in which technology, creative talent and entrepreneurial leadership open a new market...
Cable operators do face some serious obstacles to further growth. The cost of wiring major cities, where cables cannot be strung from poles but must be run underground, is extremely high (as much as $100,000 a mile). Partly for that reason, Chicago does not yet have a cable system and Manhattan is the only one of New York City's five boroughs where viewers can watch cable...
...hook up the wires again and watch cable TV for free; only the most elementary knowledge of electronics is required. The National Cable Television Association estimates that, besides the 14.5 million paid-for sets, 1.5 million other sets are hooked to cable illegally, and their owners' nonpayments cost cable operators $126 million worth of revenues a year-an ironic tribute to cable's popularity...