Word: costs
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...much steeper. Of the two sophomore entries, G-Force, Jerry Bruckheimer's locked-and-loaded version of Alvin and the Chipmunks, came in third with $17.1 million, and The Ugly Truth, Katherine Heigl's R-rated tryst with Gerard Butler, plunged 53% to amass $13 million. Since the movie cost only $38 million to make, it'll end up in the black. The financial future is gloomier for the comedy Aliens in the Attic, which opened in the basement at $7.8 million...
Much of Nokia's emerging market dominance boils down to cost management - a crucial advantage when it comes to selling smart phones to price-sensitive consumers in India and elsewhere. Nokia will likely ship more devices worldwide this year than the next three biggest cell-phone makers - Korean rivals Samsung and LG, and London-based Sony Ericsson - combined. Manufacturing on that scale brings enormous purchasing power, making it possible to squeeze the cost of everything from memory chips to plastic casings...
...Nokia's 5800 needs only half that number. "Having an extra 10 or 20 dollars on your bill of materials doesn't matter when you're selling your phone at $600," he says. "Think about making it a smart phone at $100 a few years from now: $20 of cost is 20 percentage points of margin. It actually becomes very important...
...more places than any of its competitors. From Indian mountain villages to towns on the dry plains of northern Nigeria, Nokia is everywhere. Supplying the end user with a smart phone in Western Europe and America is typically the job of cell-phone operators who will even subsidize the cost of a device in return for tying a buyer to a monthly plan. Not so in emerging markets, where users typically buy their phone independently. That means manufacturers need their own "very efficient distribution," says Sanford C. Bernstein's Ferragu. "And on distribution, nobody comes close to the strength...
...think it depends on the movie. Some kids' movies are very expensive to make. It depends on if it's a big animated movie like a Shrek or a Lion King. The rating has nothing to do with the cost of the film...