Word: costs
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...from certain that the dramatic - some might say desperate - call for volunteers will be a significant cost-cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...
...global climate deal in Bonn, Germany, a new report by several federal agencies underscores the truths that too often risk getting lost in politics: global warming is real, it's happening now, and if we don't act soon, the consequences are likely to be catastrophic. (Read "The Human Cost of Climate Change...
...that hasn't stopped House and Senate leaders on both sides of the aisle from turning a public plan into one of the most contentious issues being debated inside the Beltway, one that could potentially make or break the passage of landmark health-care reform this year. (Read "Cost, Not Coverage, Drive Health-Care Debate...
...question remains, however, whether a public insurance plan that operates like a private insurance company could actually do what it's supposed to: lower the cost for consumers. But many health-policy analysts believe that even such a plan - whether it's one national provider or it's broken into regional systems - could create a large enough pool (or pools) of patients to be able to offer lower premiums than those now offered to individuals and small businesses. In addition, a public insurance plan would not have to cover overhead for marketing or profit margins, part of the reason...
...Mousavi. Westerners unfamiliar with Iran's recent history and yearning for a moderate alternative to Ahmadinejad may have convinced themselves that Mir-Hossein Mousavi is a reformist, but Iraqis aren't buying it. Many remember him as Iran's Prime Minister during the 1980-88 Iran-Iraq war, which cost Iraq hundreds of thousands of lives, tens of billions of dollars and, ultimately, its place as a leader of the Arab world. It doesn't matter that Mousavi was not in charge of the Iranian military. "Everyone who was in the top [Iranian] leadership during those years will forever...