Word: costs
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...these promotions justify the cost? At Denny's, doesn't giving away high-margin breakfast meals drain the bottom line? No, says CEO Marchioli. The additional customers buying juice and coffee with their free breakfasts, plus the repeat business the giveaways generate, cover the cost. "We've already paid for the Super Bowl promotion, and then some," Marchioli said on April 8, the day of the two-for-one offer. "And today is a profit-making exercise. For giving it away, do I make less margin? Yes. But I drive new traffic. And in this economy, particularly for Denny...
...Incompetent management cost Boeing its reputation on Wall St. A collapse in demand for its airplanes will do a good deal more than that to hurt shareholders...
...coverage of such ceremonies, in place since it was imposed by the first Bush administration in 1991, was drafted under the pretenses of privacy and respect for the families of the dead. More recently though, the ban has been widely criticized as an attempt to mask the cost of war in Iraq and Afghanistan. Politically speaking and for the sake of public awareness, many of us are glad to see this ban lifted. However, in a society that has already been desensitized to death and violence, and which revels in the public exposure of all things private, I think that...
...facilitate an intellectual community—as President Lowell envisioned more than seven decades ago—would be to re-integrate academic and residential life.“Build some nice classrooms in the Houses with that $1 billion,” he said, alluding to the total cost of House renewal—a project to renovate the 12 Houses based on the proposals of the House Renewal Report. No one wants “the SCR to be a room associated with all the old geezers that used to come and drink by themselves...
PTSD • army frowns on diagnosing of in Iraq veterans because of the cost of treatment...