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...them for your revenue. When a man knows he is to be hanged in a fortnight, Dr. Johnson said, it concentrates his mind wonderfully. Journalism's fortnight is upon us, and I suspect that 2009 will be remembered as the year news organizations realized that further rounds of cost-cutting would not stave off the hangman. (See the top 10 magazine covers...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...think that subscriptions will solve everything - nor should they be the only way to charge for content. A person who wants one day's edition of a newspaper or is enticed by a link to an interesting article is rarely going to go through the cost and hassle of signing up for a subscription under today's clunky payment systems. The key to attracting online revenue, I think, is to come up with an iTunes-easy method of micropayment. We need something like digital coins or an E-ZPass digital wallet - a one-click system with a really simple interface...

Author: /time Magazine | Title: How to Save Your Newspaper | 2/5/2009 | See Source »

...notion that low interest rates mean easier credit is based on a fool's analysis that banks will make risky loans just because their cost of money has dropped; There is almost certainly no truth in that. Many banks still want to keep as much capital as they can in the event of future losses. The same bankers may have been slow-minded enough to dump money into derivatives, but they are shrewd enough to stay out of lending into a real estate market which may well still be dropping...

Author: /time Magazine | Title: Why the Housing Market Has Yet to Hit Rock Bottom | 2/5/2009 | See Source »

...Senate is now trying to work into law a provision that would give people a $15,000 tax credit for buying a new home. This would substantially expand the cost of the bailout, if people are willing to take advantage of it. The average American who still bothers to read a newspaper is acutely aware that most signs point to a housing market which is still spiraling down, no matter what pending home sales numbers say. All of the "For Sale" signs in most neighborhoods and auctions of foreclosed properties are a sure indication that housing supply is still extremely...

Author: /time Magazine | Title: Why the Housing Market Has Yet to Hit Rock Bottom | 2/5/2009 | See Source »

...drug-testing program in exchange for higher wages. Now some Hawaii teachers are resisting. (So far, no drug tests have been administered.) The contentious issue of teacher testing has also become the subject of recent court cases in North Carolina and West Virginia, where educators argue that the cost and time taken by random tests would be better spent in the classroom. (See pictures of the college dorm's evolution...

Author: /time Magazine | Title: Should School Districts Drug-Test Teachers? | 2/5/2009 | See Source »

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