Word: costs
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Even Internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant's culture of unbridled spending is finally coming to a halt. And that's probably a good thing. "Hard times have forced discipline on them," says Sanford Bernstein's Jeffrey Lindsay, who predicts, "They'll come back really powerfully. They can emerge as a much leaner and more competitive player...
Lindsay's forecast is nowhere as dire as Chowdhry's. But both analysts are reacting to reports that the cost-per-click for Internet ads has fallen an estimated 20% this year. Google and other Internet-advertising companies make much of their money by serving up ads that match keywords that people type into search engines. The rates for those ads are determined by advertisers, who bid for top placement. But advertisers have begun lowering their bids because they aren't getting the returns (also known as conversion rates) that they expected. In late November, research firm eMarketer lowered...
...Stuff of Thought: Language as a Window.” Human nature, Pinker said, can be studied by looking at how language works in our everyday lives. “Humans are very, very touchy with their social relationships. When boundaries are breached there’s an emotional cost,” Pinker said. Popular culture and television proved to be fertile ground for examples, as Pinker drew upon scenarios from the romantic comedy “When Harry Met Sally,” as well as a number of instances of impromptu profanity by celebrities...
...While offering little return on investment to the United States, missile defense has cost America immeasurably in the diplomatic arena. In 1986, Ronald Reagan and Mikhail Gorbachev were on the verge of agreeing to a “double-zero” deal in which both the U.S. and the Soviet Union would eliminate their entire nuclear stockpiles—and with them the specter of nuclear war at large. But Reagan’s refusal to surrender his “Star Wars” missile defense shield scuttled the agreement. More recently, the Bush administration?...
...rally in waves of taxis. Venerable Parsi patricians, their spouses supported by maids, strolled down the old Strand Road flying mini-Indian flags. Outside the Cafe Leopold, a 19th century bar that was hit by the terrorists, there was a roaring trade in "I 'heart' Mumbai" T-shirts. Each cost 100 rupees, more than what many Indians earn in a day. (See pictures of the days of terror in Mumbai...