Word: costs
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Merck has not said how much the movie ad buy cost the company, but it has acknowledged that it is about the same as last year's television buy for a spot dubbed "I chose..." which now can be seen on the company's website. The ad features mothers talking to their daughters about the need to address HPV concerns. Gardasil protects against four strains of the HPV virus, two of which cause 70% of cervical cancer cases. The other two strains can cause other HPV manifestations like genital warts. A study last year published in the New England Journal...
...believe that rather than merely offering drugs to our troops, we can give them the counseling they need via teleconferencing and even remote video conversations. The phone and Internet are terrific inventions. Let's put them to better use to support those who protect us all, at great personal cost. Carolyn Reyno, Springfield, Virginia...
...face of their past: since the restoration of electoral politics in the 1990s, Zia's BNP and Hasina's AL alternated divisive spells in power, terms that were marked by bitter partisanship, rampant corruption and little to no sense of national consensus. "We need to reduce the cost of electoral defeat. [Elections] used to be winner-take-all with the loser in the streets," says Foreign Adviser Iftekhar Chowdhury. To that end, the government has attempted to engage political parties in an ongoing series of dialogues focused on constitutional reform, pivotal in the advisers' estimation to strengthening democratic governance...
...planned in 2007 that $2.9 billion - donations that mainly come from rich-world governments - should cover operations for 2008. By late March, rising food prices meant those same operations were going to cost an extra $500 million; by the end of April, the estimated shortfall was $755 million. Donations have trickled in and, to fill the gap, Saudi Arabia pitched in a windfall $500 million in late May. But if prices stay high - and agriculture experts believe they will - WFP will need to raise those extra hundreds of millions, year after year, just to maintain services at their 2007 level...
...appeal. "Adult videos with young actresses sell well only in the first three months after the release," Kadowaki explains. "On the other hand, mature-women films enjoy a steady, long-term popularity, which after 10 years or so might lead to a best seller." And then there are the cost savings. A popular young actress can earn up to $100,000 per film, while a mature actress is paid only...