Word: costs
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...question is whether it's better to pass on that cost via a baggage surcharge, rather than a ticket price hike. In terms of consumer psychology, the bag option may indeed be the lesser evil. On ticket-buying websites, extra fees are often not quoted in the initial price displayed to customers - only later, as they're completing their purchase. Given the advantage airlines gain by scoring better in online searches, "a price increase is a far riskier decision than going with this type of fee," says Larry Compeau, a marketing professor at Clarkson University. As Seaney puts it: "Airlines...
...longer security lines and more competition for space in overhead bins. "I think you'll see passengers turning on other passengers," says Vicki Morwitz, a marketing professor at New York University's Stern School of Business, who thinks introducing the bag charge will be less palatable than rolling the cost into a pricier ticket...
...fetching six-figure wages in Alberta--and working in -50°F (-46°C) temperatures in the winter--but Canada's traditional manufacturing hub of southern Ontario is suffering, ironically, because of its ties to the U.S. auto industry. And Canada's strengthening loonie has shed its huge cost advantage to the dollar...
Assigning a dollar figure to Medicare patients' lives may sound crass, but such valuations are routine in Americans' daily lives. Take, for example, the $500,000 death benefit the government pays families when a soldier is killed in Iraq or Afghanistan. Or the cost calculations that for-profit health insurers make to determine how much coverage they'll give customers. In fact, at least some Americans seem at ease with allowing money to play a prominent role in health care decisions. In a 2007 survey of New Yorkers, 75% of participants felt "somewhat" to "very" comfortable with allowing cost...
...Stanford researchers caution that if Medicare fully adopted a cost-benefit analysis model, too many patients could be denied life-saving treatment. They return to the example of dialysis patients. Their study showed that for the sickest patients, the average cost of an additional quality-of-life year was much higher - $488,000. "It is difficult to justify the burden and expense of dialysis when persons have other serious health conditions such as, for example, advanced dementia or cancer," says co-author Glenn Chertow, a nephrology professor at the Stanford School of Medicine. "In these settings, dialysis is unlikely...