Word: costs
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...Black: We did a lot of guerilla marketing that cost us next to nothing, just to try and catch the attention of anybody. We did lots of jokey sort of stuff: Ed and I were posing for pictures with bookmakers in coffins which is arguably a little distasteful but, you know, you had to do that sort of thing if you wanted to catch the attention of the papers. And all of this because we didn't have any money to spend. So a typical company, launching in the dotcom world at that time, would have had a huge marketing...
...Eagan, who made her marathon debut yesterday, remarked on the huge boost she got when kids lining the street reached out for high fives and the joy on their faces when she obliged. But for Eagan, missing yesterday’s classes came at a bigger cost...
...limit on the level of pollutants power plants and factories could emit, but allow companies that came in under the limit to trade their excess capacity to companies that exceeded their caps. The market drives companies to be ever more efficient in cutting pollution, because pollution becomes a recognizable cost. "You commoditize the air," says Sandor. "Once you place a price, you move industry and innovation...
...drive innovation towards pollution control and efficiency, funded in part by the value of the emissions trading market. (Companies that spent to lower their emissions beneath the cap could recoup that investment by selling their excess emissions credits.) Just as importantly, it did so on the cheap, at a cost considerably beneath early estimates...
...That’s not something I’m going to comment on,” said Judith A. Ryan, director for cost analysis and compliance, when asked about her boss’s time at Harvard...