Word: costs
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...cost of a fashion show has become prohibitive," says David Lauren, Polo Ralph Lauren's marketing chief. "And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show." The result is that many designer-initiated brands - including the less-expensive lines, like Donna Karan's DKNY, that are presented during New York Fashion Week - are rethinking the traditional fashion show. This fall the British designer Alexander McQueen made a splash by live-streaming his Paris show on his website. The season before, Louis Vuitton live-streamed its show...
...jumping off flying books. The idea, says Lauren, is to bring a cinematic feeling to the brand's advertising images. And instead of the company's spending $1.5 million on an audience of approximately 700 members of the fashion press and department-store buyers, the virtual show will cost less than $50,000 to produce and is expected to attract more than 40 million page views...
...trillion mark. For starters, he never used the word stimulus in his Dec. 8 speech to describe the new effort, perhaps because according to a Rasmussen survey, that's a concept that only one-third of Americans support. Nor did he say how much the new programs would cost. He gave few details of how they would be paid for, and he never explained when the plan would go into effect. As he has done in the past, the President is leaving most of those details to Democrats in Congress, who are likely to split up his requests into separate...
...many state and local governments are teetering on the brink of insolvency. The nation, in other words, is out of the operating room but not yet home from the hospital. "If we go back into recession, it's going to blow out the budget, and it's going to cost the taxpayers a lot more," says Mark Zandi, chief economist of Moody's Economy.com, who has advised both parties. (See the worst business deals...
...Maoist insurgency gripping India's heartland has been blamed for more than 800 violent deaths this year, and will soon be a target of a major counter-offensive by Indian security forces. But the so-called Naxalite movement - as well as the fight against it - has a hidden cost: the education of thousands of India's most vulnerable children, whose schools have been blasted by rebels, occupied by security forces, or both...