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Word: coteaux (lookup in dictionary) (lookup stats)
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...friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilà: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalmès Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour! Welcome to Red Bicyclette, from a little corner of the very best place in France." Three types of Red Bicyclette (Syrah, Chardonnay and Merlot) hit stores in the summer of 2004 and sold...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

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