Word: cotonni
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Dates: during 2007-2007
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Reversible collects the used billboards from Lyons producer La Cotonnière, cleans them, and delivers the scraps to Texyloop, a plant that processes the PVC for reuse. The bags' $66-119 cost helps finance the group recycling effort. And what happens when your bag wears out? Each one comes with a self-addressed PVC envelope so that it can be returned - to be reprocessed. www.reversible.fr
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