Word: cottier
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Dates: during 1950-1959
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...Schoendienst's TB spells doom for Milwaukee. Manager Fred Haney has no one to fill his place, especially now that Mel Roach has reinjured his knee. The middle of the infield now consists of rookie Chuck Cottier and either John Logan or Felix Mantilla (the only player in the majors to bat lower than Willy Miranda...
Both surviving magazines may be helped by a 12% boost in advertising rates, starting with the January issues, to cover increased costs. Cottier's notified advertisers that it would raise its rate by an extra 10% to pay for an increase in its circulation guarantee from...
...free-lancers write more than half the articles that appear in the Saturday Evening Post, Reader's Digest, Cottier's, McCall's, This Week and scores of others...
...company's net earnings after taxes dropped from a high of $6.5 million in 1946 to only $76,400 last year, and Collier's was largely to blame. As ads dropped off sharply (20% less linage this year than 1952), Cottier's averaged only 72 pages an issue, half the average size of its chief competitor, the Saturday Evening Post. As advertisers pulled out, Cottier's had to cut down space for editorial matter, making the magazine even less inviting to the advertisers who remained...
...going biweekly, Cottier's will cut down on costs, and President Clarence E. Stouch hopes the magazine will fatten up and break the "vicious circle." The biweekly Collier's will run at least 112 pages, initially guarantee advertisers a circulation of 3,500,000, an increase of 400,000 over the fourth quarter of 1952. President Stouch blamed Collier's decline on competition from television, even though other magazine men pointed out that such weeklies as the Satevepost and LIFE have not suffered from TV. Collier's expects to run more fiction, more serials and more...