Word: cottier
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...company's net earnings after taxes dropped from a high of $6.5 million in 1946 to only $76,400 last year, and Collier's was largely to blame. As ads dropped off sharply (20% less linage this year than 1952), Cottier's averaged only 72 pages an issue, half the average size of its chief competitor, the Saturday Evening Post. As advertisers pulled out, Cottier's had to cut down space for editorial matter, making the magazine even less inviting to the advertisers who remained...
...with Cinemactress Mary Astor's diary during a court fight over custody of her child), and PM, where he ran the "News for Living." At Collier's, Dakin's friendly ways were best evidence of a change in editorial climate. Word went out to old-time Cottier's writers, scared away by Ruppel, that they are welcome back again. Said Dakin: "I like writers...
Then on to Richmond with Sam to watch the struggles of the young Confederate government and the death agonies of his illegitimate son and his brother in a carriage accident. Next, back to New Orleans, where he sets all the belles a-ringing. A lustrous Creole named Louise Cottier strikes just the right note for Sam, and as the Union fleet captures New Orleans, Sam seizes her "cruelly close" and declaims in the teeth of Confederate defeat: "Come then, my dear. So long as there remain women like you to sustain our Cause, we can never falter...
...second top staffer to leave recently. In March, Associate Editor Andre Fontaine was fired. Office gossip had it that he was sacrificed because of an article on the U.S. power shortage (Our Lights Are Going Out) that brought complaints from General Electric and power companies. Fontaine had thought that Cottier's should have some of its old crusading spirit. The brass favored the editorial line of least resistance (Collier's safe-&-sane editorials are still the spare-time work, but not always the echo, of the New York Daily News's Reuben Maury...
...charge of retrenching was hefty Edd Johnson, a veteran newsman (New York World-Telegram, Cottier's, CBS, OWI), who returned a year ago from three years as a foreign correspondent for the Chicago Sun syndicate. Last summer he was hired by the New Republic for eight weeks of editorial doctoring, stayed on as managing editor at Straight's request. Johnson started to trim the editorial budget from $420,000 a year to $240,000. Then Straight asked that a group of lower-bracket employees (19, said Johnson) be lopped off. Johnson countered: Why not get rid of some...