Word: cotton
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...climbing so that rocks would not be scarred. It was also the first outdoors company to introduce modern synthetic fleece. In 1984 Chouinard directed his operation to tithe 1% of sales, which reached $180 million last year, for activist environmental groups. In 1996 Patagonia decided to use only organic cotton (grown without artificial pesticides or fertilizers) in its clothing...
...Absolutely," he says. "To get organically grown cotton, I have to deal directly with the farmers. And there's only one cotton crop a year. In some cases, I've had to cosign loans to keep them in business. When we started doing this, we lost about 20% of our sales. Now the stuff sells better than before, and I'll tell you why. A designer who begins with a bale of cotton takes his task seriously. He makes something more worthwhile." As a private company, Patagonia doesn't report profits, but it has expanded nicely for more than...
...Their days of contemplating pitches and passing out cotton candy have taught them a great deal about the world of baseballoand even more about the snacks they hawk. FM, eager for the inside scoop, invited Chris and Sean for a walk through the Square to taste-test ballpark-esque offerings for those days when the Yard is closer than the Park...
...technology in question was developed by a cotton company, Delta and Pine Land, for which Monsanto is spending $1 billion. Some activists were concerned about a future where farmers are locked into the local seed store for their livelihood, while others feared that the suicide genes could cross-pollinate with other plants, creating widespread sterility. "Monsanto bowed to public pressure," says TIME science writer Jeffrey Kluger. "This technology is still several years down the road, so there wasn't any immediate payoff, and it was costing them quite a bit in terms...
...wearing a wrinkled cotton shirt and a grungy pair of jeans, Reznor blends in so easily with the bohemian types streaming past him on a Greenwich Village sidewalk that it's easy to forget he is the auteur behind one of the landmark albums of the decade, 1994's The Downward Spiral, as well as an architect of the dark offshoot of heavy metal and punk called industrial rock. His themes of alienation and distress have influenced artists from Marilyn Manson to Oliver Stone. This week Reznor is making a return with a challenging new album, The Fragile (Nothing/Interscope...