Word: cotton
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...ready for a night out in New York City. Fiona, in a blousy navy silk jacket and sky-high heels, balances an Hermès Birkin in the crook of her arm as she makes adjustments on samples of raincoats. Tia, in a silvery bolero thrown over a gray cotton tank and white pants, is finishing up a resort collection inspired by Lulamae Barnes, the poor Southern child bride who goes on to become Holly Golightly in Breakfast at Tiffany's. Bouquets of spearmint from Fiona's garden adorn drafting tables, and the staff members' afternoon snack consists of cupcakes, iced...
...millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything from a high performance, temperature-regulating jacket designed by a fashion star to an urban-chic hoodie created by a Hollywood hottie...
Much of that spike comes from consumers like Xavier Matesanz, 53, a sales and marketing representative with USG International who discovered performance fabrics while living in Miami several years ago. "I've confined the cotton T shirts to the back of the closet," he says. "And I just wear this material all the time...
...compression shirts for football players three years ago, is also wooing the nonathlete with a broader range of shirts and shorts with a more generous fit than their pioneering products'. Founded by Kevin Plank, a college football player who was looking for a dryer, better-fitting alternative to a cotton shirt to wear under his pads, Under Armour initially produced nothing but underwear. It wasn't long before athletes began looking for the same breathability and comfort in their street clothes, pushing the company, based in Baltimore, Md., to expand its product line, which now includes looser-fitting shirts, pants...
...line has seen a 300% jump in sales from its first to second seasons and is now sold in more than 450 stores in 40 countries. This fall McCartney will release her first collection for winter, Wintersports, which features Dri-release, a synthetic fabric that feels as soft as cotton but wicks away moisture and odor to keep the wearer comfortable, and ClimaWarm, an Adidas technology that retains body heat during cold weather...