Word: cottone
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...cold reckoning of Hollywood's moneymen, The Cotton Club was one of last Christmas' turkeys. Despite its lavish production, a big-name director (Francis Coppola) and star (Richard Gere) and huge advance publicity, the $47 million show-biz epic was squeezed out in the scramble for holiday audiences by such hits as Beverly Hills Cop and The Flamingo...
...crowds are lining up for The Cotton Club at last: not at movie theaters this time but at video shops across the country. Since its debut on cassette in April, only four months after opening in theaters across the country, 150,000 copies of The Cotton Club have been sold to retail outlets (which rent and sell them, in turn, to consumers). The movie has spent 16 weeks on Billboard's chart of the top video rentals, four of them in the No. 2 slot...
...Cotton Club is just one of a growing number of Hollywood films that are packing them in at the video stores after playing to empty seats at the Bijou. Crimes of Passion, Ken Russell's flamboyantly seedy sex drama, was a flop at the box office last October, but has earned nearly $3.6 million in cassette sales thus far. Dune, a big-budget bomb last Christmas, has made $7.5 million in sales to video stores and has been on Billboard's Top 40 chart for 13 weeks. Even the most famous box-office fiasco of all, Michael Cimino's Heaven...
...crowds flocking to video stores represent an important new source of income for Hollywood. Home-video revenues only slightly offset the deficits of big-budget extravaganzas like The Cotton Club and Dune. But smaller films can go a long way toward recouping their costs with cassette sales. "The producer can anticipate a profit even without a theatrical success and, in some cases, without a theatrical release," says Jon Peisinger, president of Vestron Video. "More movies today are created simply on the basis of potential revenues from home video." Vestron was the distributor of The Warrior and the Sorceress, for example...
...utmost sort of naivete. For the immigrant, it foreshadows the American conviction that one can mandate, even legislate morality. That conviction represents an amalgam of Puritanism, with its belief in a permanently flawed human nature, and the Enlightenment tradition, with its belief in the perfectibility of man. Cotton Mather, meet Thomas Jefferson. This contradictory combination bespeaks the sheer and sometimes hopelessly unrealistic determination to overcome any evil that cannot be ignored, the refusal to accept the status quo in the universe...