Word: cottoning
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...natural. No artificial ingredients. No additives. Long a part of the flackery for food products, such boasts may soon be appearing not only on what you eat but also on what you wear. Making their debut this holiday season are Levi's Naturals -- jeans fashioned from cotton whose hues are inherent in the fiber rather than the result of dying...
...city government is no laughing matter as Fresno faces new problems like pollution, which has been added to the seasonal scourges -- droughts and freezes -- that always imperil Fresno's huge yields of cotton, grapes, nuts and cantaloupes. The struggle for water is perennial here, as elsewhere in California. Russell Fey, a former city planner in Modesto who now teaches urban studies at California State University, Fresno, thinks the city should prevent "leapfrog" growth by instituting zoning regulations. But the electorate resents regulation; residential water meters are only now being installed in older Fresno homes, in part because voters have been...
When Andrew Cotton, a 32-year-old architect, leaves his computer-firm job in Irvine at 6:45 p.m. for the two-hour trek back to Temecula, he eats his dinner at the wheel, tries to stay awake with a Larry McMurtry book-on-tape and finally, at about 8:45, after his 20-month-old baby is asleep, spends a quarter-hour with his wife and six-year-old son. "I keep telling myself, now, this is only temporary," says Cotton. "But it's been three years. My wife Jill calls herself a single parent." At 9 the lights...
...Gapification of America has been sneaking up on us for more than a decade, and now, with the omnipresence of wellmade, monchromal cotton sweaters, of grilled chicken sandwiches with honey mustard sauce, of blond wood and black halogen floor lamps, it has finally triumphed. It is a victory for democracy: these products are relatively cheap, handsome and well made. No one has ever looked ugly in a Gap shirt...
...surprise success of Donna Karan's DKNY that inspired the industry. Selling such staples as $90 cotton poplin blouses and $365 navy wool blazers, DKNY last year hit $100 million in sales and should reach $140 million this year. Launched less than three years ago, the company is proving to be the salvation of Seventh Avenue. Clothing designers, like businessmen everywhere, tend to fall all over a winning formula, and store racks are groaning with DKNY wannabes. "I call our rivals the Pac-Men," says DKNY's president, Denise Seegal. "They're all coming after us." This fall...