Word: cottoning
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...experiment," says P&G spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains, if not taboo, then still pretty damn awkward to talk about. Hence the number of euphemisms this story employs. (See the best and worst Super Bowl commercials...
...standing in Dilli Haat, New Delhi's popular open-air handicrafts market, feeling a little guilty. My usual uniform for a hot summer evening - jeans, sandals and a comfortable cotton tunic - is putting people out of business...
...weavers say they've noticed a marked decline in the past decade. V.P. Sharma, 48, has been employed as a weaver in the handloom sari industry in Bihar since 1988. He blames the slowdown on women's changing tastes. It is particularly bad for handloom saris - the simple cotton saris that many Indian women used to wear every day. Their plain designs and muted colors have no appeal for women like Rashmi Raniwal, a 22-year-old sales assistant. "Sari?" she says, giggling. "I never wear it casually, only for formal occasions...
...almighty dollar is designed to be uncrackable. From the distinctive feel of the greenback's cotton-and-linen-blended paper to its watermarks and color-shifting ink, the Treasury Department goes to excruciating lengths to ensure no one can counterfeit the world's most powerful currency. But the U.S. Treasury Department was no match for Art Williams, one of the most inventive and prolific counterfeiters of recent decades. After learning the craft at 16 from his mother's boyfriend, Williams, the product of a tough neighborhood on Chicago's South Side, went on to print an estimated $10 million...
...line that tourist-magnet thoroughfare. I landed one knockoff Fred Perry polo shirt in navy blue and a pirated DVD copy of X-Men Origins: Wolverine. Both purchases were mildly disappointing: the shirt, once I tried it on back at the hotel, appeared to have been made not from cotton but from itchy polyester - hardly ideal for the sticky Thai climate. The Hollywood blockbuster had been dubbed into Russian. I cursed the waste of 10 bucks on shoddy merchandise. By the following afternoon, this buyer's remorse had morphed into full-blown guilt. Clemence Gautier, an intellectual-property consultant with...