Word: cottons
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Dates: during 1920-1929
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...boasted of a fine collection. The librarians worked in peaceful seclusion over its catalogs, browsed undisturbed among the locked shelves. Bolok-seekers seldom dared or had a chance to interrupt them in their solemn labors. But one day the quiet, musty atmosphere of the building was suddenly shattered. John Cotton Dana, a civil engineer, was made Librarian. Declaring the value of a library was not in its collection but circulation, he opened the shelves, removed red-tape, gave Denver citizens a chance to read. When this was accomplished the new Librarian promptly began working on another radical theory, that...
Died. John Cotton Dana, 72, of Newark, N. J., Librarian of the Newark Public Library, Director of the Newark Museum Association; in Manhattan...
Last week the Cotton Textile Institute, headed by Walker D. Hines, reported upon a large job well done. During the first five months of 1929, said Mr. Hines, 427,-638,000 yards of cotton were printed, an increase of 28% over 1928. During the same period, 763,462,000 yards of cotton goods were finished, a 21% increase over 1928. For three years the Cotton Textile Institute had been working on the problem of building up a cotton-acceptance among U. S. women. Last month, the problem was considered solved...
...solution: selling cotton from the style standpoint and forgetting it from the thrift standpoint. U. S. prosperity had made many a woman, once a cotton-buyer, a purchaser of silk. The arrival of rayon, essentially a low-priced near-silk, had completed the defeat of cotton. The cheapness of cotton became not an asset but a liability, for textile trade follows the flag of fashion...
...Cotton Textile Institute began selling cotton not to the thrifty but to the smart. Cotton makers concentrated on attractive weaves, chic modes. The spice of novelty was introduced through beach pyjamas, overalls, suntan frocks, quilted coats, printed slippers. Well did the cotton man's calico, gingham, piques, chambrays, gabardines lend themselves to these novelties. During the 1928-29 Palm Beach season cotton was an outstanding success. During the present season cotton fabrics have been conspicuously successful. Once sold to the smart world, it was certain that cotton would be sold to all the world. When sales are made...