Word: cottons
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Dates: during 1930-1939
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From the Midwest: "As was the case in the South under the cotton program, small towns in the corn-hog belt are feeling the first effect of the corn-hog benefit payments and improved farm prices. From the smaller towns, the money percolates in a steady and increasing stream to the larger trade centres...
...making rayon by the viscose process, cellulose is first reduced to a viscous mass. For Sniafiocco the stuff is passed through a fine-mesh screen; the threads are coagulated, cut, finished. They are then ready for the spinner. Snia Viscosa loudly protests against labeling Sniafiocco a synthetic or substitute cotton. It is superior to cotton, say the Italians, in that the staple length of its fibre is precisely even and can be given any length wanted by the spinner, and that it is free of dirt and leaves which contaminate raw cotton. Thus although Sniafiocco fibre costs more than cotton...
...shopwindows, but for months before that the Snia Viscosa plant was turning it out at an estimated rate of 90,000 lb. per month. Most of this was exported to Germany. Snia Viscosa now looks for a drop in German purchases because Germany has developed an artificial cotton of her own called Vistra. At Vistra, which looks very much like raw cotton, textile men in the U. S. few weeks ago had their first look...
Developed by Germany's great I. G. Farbenindustrie, Vistra is made from wood pulp, has three-fourths the tensile strength of cotton. Vistra fabrics are made with 30% admixture of natural cotton. It is said that they do not wash well. Nevertheless two Vistra plants are running day & night and two larger ones are reported near completion...
With no silk, no cotton and only 3,500,000 sheep, German efforts to find synthetic textiles are at fever pitch. Rayon production is rigidly protected by import quotas and encouraged by a complex system of rebates to manufacturers. Substitute fabrics, mostly rayons, have been developed to replace woolen and worsted dresses, knitted dresses and full-fashioned silk hosiery. Next problem is men's suits and overcoats. At a recent chemical congress in Cologne the prophecy was made that suits of zelluloid, zellon and galolith (artificial wools) would soon appear, and hats of flirro (fibre made from Cellophane...