Word: cottons
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...Inner secrets," says Rose Marie Reid, "create a foundation fit," for a maillot of zephyr wool and Lastex. Catalina's striped suit, resembling a TV channel that needs focusing, is made of lisle cotton, clings to the bodice, has loose, boy-length shorts. Cole of California's "Venus" is a wrapped-to-the-figure white drape. "It's putty in your hands," says Cole, "but on your figure it sculpts you as Pygmalion sculptured Galatea...
Heavy exports of cotton at world prices may reduce U.S. raw-cotton supplies, but they will also boost foreign production of cheap finished textiles-to the detriment of competing U.S. manufacturers, who still pay U.S. prices. The Government's answer is still another program: textile exporters will get a 6.58?-per-lb. subsidy on cotton products made for export, will thus be able to cut prices to compete in world markets...
While many cottonmen cry for higher tariffs or strict import quotas, the Administration is determined not to give in. Textilemen want protection, demand restrictions on Japan, which is "flooding" domestic markets with cheap finished cotton goods, forcing the closing of some U.S. mills. Actually, Japanese exports to the U.S. are barely 2½% of the U.S. cotton-goods market. Moreover, Japan is also one of cotton's best customers, bought $120 million worth of raw cotton last year from the U.S. To still the protests, the U.S. has worked out agreements for voluntary curbs, e.g., Japan has pledged...
Overall, the hope is to cut the current 14.1 million bale surplus to a manageable 4,000,000 bales by 1959. But few cotton economists are that hopeful or think that any Government program alone can offer a final solution. The real answer is for Old King Cotton to grow up to the new U.S. industrial revolution. With mechanized farming methods, the U.S. currently produces more cotton on 17 million acres than it did on 36 million acres in 1930. Yet efficient growers cannot take advantage of their progress because cotton has been grown under an uneconomically high. Government-supported...
Textilemakers themselves must also build up new markets. Cotton consumption has held steady at some 9,000,000 bales annually for the past decade, while consumption of almost everything else has greatly increased. Says Dr. McDonald K. Home Jr., chief economist of the National Cotton Council: "We need very much to invest new money in research, to do some long-range planning. The auto industry gives power steering, while we wear old shirts and look like the devil. We haven't met the test...