Word: cou
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Dates: during 1950-1959
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...Peale's syrupy, Coué-ed Christianity is an increasing disgrace to American Protestantism ... It reduces the Creator of Heaven and Earth to an aspirin tablet. Shame on the National Council of Churches for losing so much integrity in sponsoring this prettified prophet...
...Coué in 3-D. The Power of Positive Thinking (Prentice-Hall; $2.95) is Dr. Peale's guide back to inner peace. So far, it has sold about 800,000 copies, has been abridged for teenagers, recorded in an RCA album, and put on film. It takes Dr. Coué's famous autosuggestive jingle ("Day by day, in every way, I am getting better and better") and puts it in 3-D. The added dimensions: religion and psychology. The book is filled with "psycho-spiritual" advice that makes personal salvation a kind of do-it-yourself project. Samples...
...great U.S. public, which had so happily sponsored perpetual motion, Couéism, beauty mud, monkey glands and the double-knobbed electric revitalizer (with storage batteries), was off again. It has developed a fevered interest in almost anything that promises to forestall atomic disintegration. Last week the Civil Defense Administration was having about as much trouble with pamphleteers and crackpot inventors as with the problems of preparing for the Big Bang...
...many ways, dianetics-("the science of mind") is the poor man's psychoanalysis; it has a touch of Couéism and a mild resemblance to Buchmanite confession. It purports to cleanse the mind of previous harmful influences, thus vastly increasing its powers and efficiency, by making the individual relive former painful experiences to "discharge" their evil power. According to dianetics' discoverer, L. (for Lafayette) Ron (for Ronald) Hubbard: "The hidden source of all psychosomatic ills and human aberration has been discovered and skills have been developed for their invariable cure." Sample ills: arthritis, allergies, asthma, some coronary...
Among the great fads of the 1920s were Dr. Emile Coué, mah-jongg, and Jiddu Krishnamurti. The most serious of these was Krishnamurti, a long-haired young Indian seer whom Bernard Shaw once called the most beautiful human being he had ever seen. The Theosophist Annie Besant* had adopted Krishnamurti, and was freely predicting that he would be a new messiah. He was more modest. "I may or may not be the second Christ-I don't know," he once said. "I don't want people to look up to me, to worship me. Most people...