Word: couchful
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Dates: during 1990-1999
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...every available surface. Some of the ads indirectly acknowledge that TV is a waste of time that could otherwise be spent productively ("Life is short. Watch TV;" "Eight hours a day, that's all we ask"). A variation of this theme pokes fun at those of us who eschew couch-potato culture in favor of other pursuits. ("Hobbies, Schmobbies;" "It's a beautiful day. What are you doing outside?"). One poster even suggests the mind-numbing stupidity of the very programs that the ads are supposed to convince us to watch ("Don't worry. You've got billions of brain...
Barnacle Bill. Yogi. Casper. Scooby Doo. Flat Top, Boo-Boo. The Couch. Souffle. After billions of years of anonymity, a motley collection of rocks on the Martian flood plain called Ares Vallis at last had names of their own. And back on Earth last week, the Pathfinder scientists who had playfully nicknamed the rocks were enjoying, as one of them phrased it, "a rock festival," reveling in the torrent of data being yielded by the rock stars and their surroundings...
...agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes to take the status quo and just shake the hell out of it." But being risky doesn't necessarily...
This is the sort of person friends say he was: loose, tender, open, funny. His one-bedroom apartment was a hostel where anyone could go to crash--on the couch, in the tub. The dog he picked out at an animal shelter was selected "because Jonathan thought he couldn't survive the aggressiveness of the other dogs." There was no ostentation in him, as there is none in his father. Someone recalls that Jerry told his son, "I'd like to talk to you about finances." Jonathan replied, "I'd love to Dad, but I'm a little strapped today...
They have silver manes and golden noses in common. They are both, in the words of the one who can speak, "total couch potatoes." And though their backgrounds are those of long shots, they are now favored for posterity...