Word: coueism
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...recently experimental psychologists, notably Yale's Clark Leonard Hull, have re-examined hypnotism, chipped off its incrustation of mesmerism, Coueism, cinemagic. Says Hull of Salter's autohypnosis: "Quite sound...
Though he remains an unorthodox agnostic, for all his optimistic idealism, Upton Sinclair thinks there is much good in Coueism and Christian Science, much that is unfathomable in spiritualism. From Coue he evolved his own cure for insomnia, an endlessly repeated: "God is here, and God is now. God is alive, and God is real. God is all, and God is love. God is my Father, and God is my Friend. God is keeping me, and God is helping me." Though the Christian Science Monitor effectively opposed him in last year's California campaign, he tells how a Christian...
...suggestion, not directly concerned with 'why,' simply commands the symptoms to disappear, ignoring the causes. If the patient believes strongly enough in the doctor or the treatment, suggestion may work." Hence the successful cures accomplished in special neurotic cases by Christian Science, Buchmanism, Seventh-Day Adventism, and Coueism. Psychoanalysis "may uncover entirely too much for the patient's peace of mind. Cures by suggestion, on the other hand, are often superficial, depending on constant renewal of the. suggestion to avoid relapses...
...Manhattan Coue held clinics, murmured, "Ca passe, ca passe!" and gathered up the dollars and discarded crutches, heard stutterers talk fluently, noted Coueism turn fad, society women form Coue clubs. Later they sponsored Mah Jong, talked of East Wind, not "Every day, in every way, I am getting better and better...
...Coueism appears doomed before the new emancipator of the sub-conscious, whose teaching is even "more potent" than the reiteration of the Freshman. It is really too bad that the new sun should arise just as Coue himself had planned a long lecture tour, and was expected to arrive early in January, like a belated Christmas gift. The dictates of courtesy would have suggested perhaps that Dr. Gayer keep his discovery to himself until the self-styled father of auto-suggestion had had first...
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