Word: cougar
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Dates: during 1960-1969
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FORD RECALLING ALL COUGAR CARS...
Ford's latest campaign involved all Cougars sold since the line was introduced last fall. The cars have a vacuum-powered headlight system, which slides a panel over the lenses by day, exposes them when they are switched on at night. Trouble is, in a few cases turned-on lights have been covered up unexpectedly, causing sudden blackouts. So Ford decided to play it safe and check every car, even though its engineers are sure that "the likelihood of this occurrence is not great." It is even less likely that the frank and open recall campaign will hurt...
There is a whiff of the diabolical about him. He has razor-slit eyes, a maniacal cackle, and the toothy grin of a cougar at feeding time. Above all, in the role of the flip, fearless roue, he exudes a musky eau de Coburn that women find exhilarating. "Funky, groovy," is the way Camilla Sparv, his co-star in Dead Heat on a Merry-Go-Round, describes his appeal; "mysterious" is the verdict of Julie Andrews, who appeared with him in The Americanization of Emily...
Though Detroit calls them specialty cars, buyers refer to them more naturally as sports cars. With one available in just about any price range from Mustang's $2,461 to Eldorado's $6,277, young-in-heart drivers of all ages are snapping them up. Cougar has gone into overtime production to keep up with demand, and General Sales Manager Frank E. Zimmerman expects to sell 180,000 this model-year. Mustang, which opened up the market two years ago, continues to do better all the time; sales of 46,042 last month were 4,000 higher than...
...produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order to get it on the road this year. Lincoln-Mercury has introduced the Cougar to fill the price gap between Mustang and Thunderbird. Chevrolet this fall introduced its Camaro, a frank copy of Mustang, to go along with the Corvair Monza which had been its interim lower-priced specialty car. In February, Pontiac, which already has the Tempest GTO model, will bring out its brand...