Word: cougars
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Dates: during 1970-1979
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...this day, at least, the All-American unit prevailed, thanks to Cougar Pat Malloy's hat trick--the last third of which came with 3:41 remaining to kill a ferocious, swarming Clemson rally...
Ford will introduce a front-wheel-drive subcompact code-named Erika by next fall. In the meantime it has just completed a costly effort to downsize its big gas-gulping Lincoln Mark VIs, Cougar XR-7s and Thunderbirds for the 1980 model year and to boost its fleet average fuel economy 13% to an industry high of 21.6 m.p.g. But for a while, Ford's only real strong points will be its overseas operations and its brisk truck business...
Some sellers of used big cars are faring even worse. In Atlanta, Pat and Karen Meagher first advertised their 1977 Cougar XR-7 for $5,000 last April, then reduced the price twice, down to $3,995. Still no takers. Said Karen: "We are making payments on the car. We can't afford to give it away...
Ford Motor Co. too is feeling the pinch, with sales of its big Thunderbirds down 41% for the year so far, and purchases of Mark Vs off 24%. But the plunge-of-the-year award so far goes to the Cougar, which had sold 18,775 by mid-June in 1978. For the same period this year, fewer than 3,000 Cougars have been bought-only 35 of them during the middle ten days of June. At Chrysler, sales of Dodge Aspens are down 30% for the year. The company's hottest autos are the subcompact Dodge Omni...
Eugene Scanlon, manager of New York City's Waldorf Astoria, was asked by Electrolux to find a live cougar that would roam the ballroom and represent a real "go-getter" to the assembled salesmen...