Word: cough
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...million Number of people from age 12 to 25 who have used over-the-counter cough and cold medicines to get high...
...Number of nonprescription medications that contain the cough suppressant DXM, which in high doses acts as a dissociative hallucinogenic drug...
...Meanwhile, parents planning to hire horses and elephants for their children's birthday parties - another growing trend - find themselves having to cough up similar prices. "We really wanted an elephant for our son's birthday," says Gul Mukhey, a business development professional based in Delhi. "But the owner said the price on that particular day would be 21,000 rupees ($525) as we were in a long queue!" But mare and elephant owners counter criticism of their prices by pointing out that it costs a lot to maintain their animals, and since they mostly get work during the wedding season...
...Branding, Branding, Branding! And not just in the sense of selling stuff. Sure, certain businesses have discovered that a well-conceived list can be marketable. (Cough! TIME 100! Cough!) But for selling ideas--making them definitive and catchy--a number and a catchphrase do wonders. If only the Founding Fathers had named the Bill of Rights 10 Great Tips for a Freedom-tastic Country!, Americans might actually be able to remember them...
...Sunday evening a week after delivering the best speech of his campaign before thousands of roaring supporters at the Jefferson-Jackson dinner, the Illinois Senator is easily distracted, interrupting himself to get a bottle of water for a man with a cough. A few minutes later, he stops in the middle of a riff to pick up an earring dropped by a woman in the front row. And Obama's energy level fluctuates. "He hits the wall in late afternoon before really firing back up," explains Iowa press secretary Tommy Vietor, making a sine curve with his hand. For long...