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...moral: Name the commodity in the slogan. "Let the Ivory Twins do your Work." "When you see an Arrow, Think of Smith Brothers Cough Drops." "If it isn't a Whoozis, It isn't a Whatsitsname...

Author: /time Magazine | Title: Letters: Dec. 31, 1928 | 12/31/1928 | See Source »

...states are so careless of their epidemiological work that their statistics are rarely considered in Dr. Cumming's survey of the nation's health. In the two score and more who habitually report, last year there were 4,000 needless deaths from measles, 7,000 from whooping cough. Infantile paralysis was a scourge chiefly because its prodromal symptoms are ignored and its after-effects ignorantly fought...

Author: /time Magazine | Title: Medicine: Too Much Smallpox | 12/17/1928 | See Source »

...cohorts of the faithful who worship Advertisa, through the medium of cigarettes. Here Bill Tilden. Charlie Paddock, Amelia Earhart proclaim their remunerative devotion to the goddess (though Amelia did send her $10,000 reward to Byrd for his Antartic expedition). Soon Elnatein will be sold for "Not a cough in a carload"; and James Joyce's books, because "They are mild--yet they satisfy." Morning, evening, all day long chant the priests "Advertisa is great. Advertisa is great. Blessed be Advertisa, mother of Mammon. Bigger and better advertising...

Author: NO WRITER ATTRIBUTED | Title: THE TENTH MUSE | 10/16/1928 | See Source »

...leading philosopher of Friendship, put the whole thing in one of his characteristic nutshells last week. Said he: "I hain't a-goin' to vote fer neither one. I wouldn't vote fer that cereal man. An' if it takes two Smith brothers ter make a package o' cough drops, 'taint likely one's goin' to do much to run th' country...

Author: /time Magazine | Title: POLITICAL NOTES: Robbed | 10/15/1928 | See Source »

...sleek pony stretched his neck, drew back his body, shook at the withers, coughed. Soon many another pony was coughing. There was consternation in the Long Island stables wherein were quartered the ponies, for the cough-claque lessened the chances of victory for the Argentine polo team, ready to battle a U. S. four for the championship of the Americas...

Author: /time Magazine | Title: Sport: Fours | 9/10/1928 | See Source »

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