Word: coughings
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Dates: during 1960-1969
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More and more, that phrase has come to mean ads with a sense of entertainment and humor. One of Benton & Bowles's most successful TV ads, for example, features the bull-necked Korean who played the karate expert Odd Job in Goldfinger. Seized with a coughing fit, he nearly chops down his house with involuntary hand swipes before a swig of Vick's Formula 44 cough medicine calms him down. Even Ted Bates & Co., perennial champion of the hard sell, is going soft. It has dropped the sledgehammer animations it long used to illustrate (and often give) headache...
...Skin Pill-Box Hat," "Well I saw him/Makin' love to you/You forgot to close the garage door.,"). And when he did comment on social ills ("Memphis Blues Again," "Desolation Row") he did so in terms of the gritty reality all around him, fish-trucks loading, the "heat-pipes that cough," the "Senator showing everyone...
There is a lesson in that. Right now, with or without reforms, the one vital step that every citizen can take is to cough up a small campaign contribution in support of the party, principle or candidate that means the most to him. Only if millions of Americans come to the aid of their principles in election year 1968 will their parties truly reflect their wishes and flourish as free institutions...
...venerable and usually heeded Brazilian saying is that "taxes are to be evaded, not paid." Thus, of all the reforms imposed by the country's three-year-old military government, none caused more grumbling among business men and politicians than the decision to make more Brazilians cough up more cruzeiros by tightening the income tax laws. The man who got the job in 1964 was Tax Chief Orlando Travancas, 48, who did it so well that he soon became known in Brazil as "Travancas the Terrible." He doubled the number of taxpayers (to 3,000,000), raised revenues from...
...taping process tends to sharpen a professor's delivery. Pauses and diversions that seem natural in a live setting glare painfully from a TV tube. So do a professor's platform idiosyncrasies-a nervous cough or twitch of the head. After watching themselves on tape, professors "learn what even their best friends won't tell them," notes Donley Feddersen, director of telecommunications at Indiana. They usually then work to improve their delivery. For some, there is little hope. "If you have a really bad professor, he is going to be worse on television," says the University...