Word: coughings
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...Last Cough. When she was 14, she made her first trip out of Brooklyn-a subway ride to Manhattan to see The Diary of Anne Frank. "I remember thinking that I could go up on the stage and play any role without any trouble at all," she says. After school at home, she used to smoke in the bathroom and do cigarette commercials into the mirror, but she never bothered to go out for school plays. "Why go out for an amateurish high school production when you can do the real thing...
Though the cough-drop business prospered under the founder's bearded sons, William ("Trade") and Andrew ("Mark"), Smith Brothers in recent years has lagged far behind such aggressive drops as Vicks and Luden...
...business for 117 years, the firm operated out of a half-century-old factory in Poughkeepsie, N.Y., never spent much on advertising, only recently tested TV for the first time and has stuck tenaciously to its one product. Though the firm name is almost synonymous with cough drops, Smith Brothers has watched its sales slump to $3,500,000 a year...
...small firm was merged into huge Warner-Lambert Pharmaceutical Co. (1963 sales: $300 million), joining such recent Warner-Lambert acquisitions as DuBarry cosmetics and West Indies Bay toiletries. Warner-Lambert President Alfred E. Driscoll, two-term (1947-54) Governor of New Jersey, plans to move Smith's cough-drop marketing into his American Chicle division, which turns out Chiclets, Dentyne and Rolaids. Chicle's crack 500-man sales force is likely to give competitors a few sore throats...
Driscoll is also considering adding other products to the Smith name, but has no intention of tampering with the secret formula for the cough drops. It is known only to the late William Smith's stepson, now vice president in charge of product development, who each six months mixes a new batch of the formula in solitude...