Word: could
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Dates: during 2000-2009
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Shoppers who wait too long could be left empty-handed as reduced inventory levels will mean fewer sizes, colors and selections of items. "That baby-blue cashmere sweater in medium may not be there on Dec. 24," says Richard Jaffe, managing director at Stifel Nicolaus...
Read "Thrifty Spouses Could Hurt Holiday Shopping...
Over the ensuing months, as the prototypes were being developed, Russell Hornsby started surfing YouTube, and noticed something that reinforced his decision: a slew of videos starring hamsters. He figured his toys could also become YouTube hits, and they have. "When they are running on the wheels, going through tunnels and driving a car, it looks like the physical manifestation of a YouTube video," says Storch. "That's one of the reasons Zhu Zhus are so hot. It is so cool that people love to exchange them and post them...
This spring, Toys "R" Us tested the Zhu Zhu Pets in the Phoenix area. "When the first numbers came in, we could hardly believe them," says Storch. "We fell in love immediately." So have consumers. Cepia also executed a clever marketing plan. During the summer, the company hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms...
...line for Saab, the quirky little Swedish carmaker, could come as soon as next week, when the General Motors board of directors is scheduled to meet in Detroit...