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...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...Rebirth of the Middle" [Nov. 16]: Ramesh Ponnuru mentions Dede Scozzafava's support of gay marriage and reproductive choice as evidence that she not only is not a moderate Republican but also is to the left of many Democrats. Couldn't her support of those two issues be proof of libertarianism? The Libertarian Party believes there are particular places that the government does not belong, and anything connected to a citizen's sex life is among those places. My Republican and libertarian friends alike are for the freedom of Americans to make their own life choices...

Author: /time Magazine | Title: Inbox | 11/30/2009 | See Source »

...puritans now. over the past two years, Americans have largely stopped spending more money than we had and running up credit-card tabs we couldn't pay off. To a great extent, we've been hectored into behaving more like our parsimonious Pilgrim forebears, whose expression of gratitude we celebrate Nov. 26. But the day after Thanksgiving is Black Friday, the traditional start of the holiday shopping season, and it's in need of all the consumption it can get: conspicuous, ridiculous, tasteless or otherwise. It could take a Snuggie Christmas to keep the economy on the mend. Last holiday...

Author: /time Magazine | Title: The Moment | 11/30/2009 | See Source »

...year, really you didn't like the version of her that her handlers put forth. The botched rollout of her daughter's pregnancy, her getting pranked by a Canadian DJ pretending to be Nicolas Sarkozy, the campaign-wardrobe bills--blame it all on Schmidt and the stuffed shirts. They couldn't deal with the rogue...

Author: /time Magazine | Title: Survivor: Alaska | 11/30/2009 | See Source »

...Night 2 couldn't help being more contemporary, even though Jerry Lee Lewis opened with a two-minute "Great Balls of Fire" that finished when he kicked over the piano bench. If they go another round, my money's on the bench. Aretha Franklin performed spirited duets with Annie Lennox and Lenny Kravitz, but the sparks started when Metallica, whose facial hair has always belied its sincerity, backed Lou Reed, Ray Davies and Ozzy Osbourne on two songs each, with impressive seriousness. Lead singer James Hetfield screamed, "Now that's rock 'n' roll!" after the Kinks' "You Really...

Author: /time Magazine | Title: School of Rock | 11/30/2009 | See Source »

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