Word: coulds
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Dates: during 1990-1999
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...loop, where the centrifugal force spins off nothing but wealth and happiness. And launch parties. So up and off an elevator you go, melting into an unimaginably beautiful crowd. Every woman looks like a model; every man looks, well, Italian. This is an Internet party, right? What on earth could they be selling? A sign on the wall reminds you: this is the launch party for Beauty.com...
There was a time when Bezos could say, "If I had a nickel for every time a potential investor told me this wouldn't work..." and then lapse off into head shaking. Now he follows that line with a wild, giggly laugh. No wonder: as of last week, Bezos had 200 billion nickels. A rich reward, to be sure, but how on earth can you compensate a man who can see the future? Perhaps by inaugurating him into that club of men and women selected for having had, "for better or worse," the biggest impact in a given year. Welcome...
...still losing his pants. That's maybe the one thing people still really don't understand about the e-commerce revolution. If these are such hot businesses, then why are they hemorrhaging cash? Amazon--the company everyone wants to be like--could lose nearly $350 million this year. O.K., the Net is different, but don't profits and losses matter anymore? They do. Bezos insists Amazon's oldest businesses--books, music and video--will be profitable...
...rate products, to swap anecdotes. As you sit there reading, say, a literate and charming book review from Bangladesh, the real power of the Amazon brand comes home. It is a site that is alive with uncounted species of insight, innovation and intellect. No one predicted that electronic shopping could possibly feel this alive. If it is a sign of an e-world yet to come, a place in which technology allows all of us to shop, communicate and live closer together, then Jeff Bezos has done more than construct an online mall. He's helped build the foundation...
...prompt it to prematurely declare victory. "The primary political objective of this war is to get Putin elected president next year," says TIME Moscow correspondent Andrew Meier. "And Putin's handlers recognize that as fast as he's risen on the success of Chechyna thus far, he could fall just as fast if the public begins to perceive that the war is going badly." The onset of winter makes a quick victory against guerrilla forces in the mountains extremely unlikely, and even Grozny is proving far more resilient - and costly in terms of Russian casualties - than Russian military boasts allowed...